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Providing housing services to local councils and landlords
↗ view site: cromwood.co.uk

Helping the Cromwood Group with expand their brand.

the project

Cromwood Group partner with local landlords and housing authorities to provide ready-to-let properties for councils to use for social housing. In business over 15 years, the company had expanded, offering additional services. To promote their new company structure and the three specific service areas, the Cromwood team had decided to rebrand. Our task was to guide the evolution from current to new brand, with a fresh approach to the logo and a new all encompassing website.

work done

  • consultation on brand re-design
  • logo design for group and three sub-companies
  • design for businesscards and letterheads
  • website design for group of companies
  • development of WordPress themes
  • WordPress theme build, multi-site setup and configuration
We asked Prisca and her team to use the ‘old’ and to create the ‘new’ – and they delivered handsomely. Abdus Saleh, Head of Investment & Development
  1. planning

    This project included both a design update as well as four new websites. Planning was vital. We agreed on several milestones, clearly defining each team's work.`

  2. work cycle

    While the Cromwood team worked on content, we began with the brand redesign which established a direction for the design of the sites. Reviews and iterations kept work on track and continued during the development of the setup.

  3. launch

    The new portal was launched with information on the group and linking to the three sites of the sub-companies.


site plan
project planning finalising structure of content
logo sketches
initial logo idea sketches evolving current visual by exploring the tree and plant concept
iterations of leaf detail
digital iteration of leaf visual experiments with leaf graphics, typography and alignment
tree visual variation
digital iterations of tree visual
green and blue colour variations
experiments: icon detail + colour
expanded colour scheme applied to logo
developing new colour scheme
final logo and colours
final logo designs final logo designs and brand colours

a little glimpse into admin

homepage screenshot
WordPress admin screenshot