Holding On Letting Go • case study • eyedea studio

Supporting bereaved children & their families in Kent
↗ view site: holdingonlettinggo.org.uk

How we helped the charity Holding On Letting Go update their website.

the project

With their support services ever more in demand, the Holding On Letting Go team was planning an overall refresh of their brand. Updated logo in hand, our challenge was to create a website which would do the work of this wonderful charity justice and promote their efforts. Offering help to young children, their families as well as professionals, the new site needed to be inviting and hopeful to support those in need and attract those able to help.

work done

planning for information architecture and user experience
design for typography, colour and layout based on new logo
design & production of illustrative graphics
setup of custom admin functions
development of WordPress theme
user setups and site launch

... thank you so very much for designing a wonderful website for us - it really looks great and shows off what we do, and how we can help bereaved families, so well... we are thrilled!
Vanessa Savige, trustee

planning
The team had already gone through one round of updates to established a new logo and new direction for the site. We joined the discussion and after many fruitful debates, we confirmed a new site plan.
work cycle
While the Holding On Letting Go team worked on collating and producing fresh content, we began work on the design foundations. Their services in high demand meant quite asynchronous work between feedback and sign-offs but progress was steady and fluent.
launch
The updated site was launched and now enabled the team to update and maintain the site themselves, adding news and success stories as they happen.